A business card is one of the most important tools you can use to promote both yourself and your business to potential customers and clients.

A business card will ensure that you always have something handy that you can give out to people whenever the opportunity strikes. But while an effective business card can be a great tool, an ineffective business card can be a waste of time and money. Not only should your business card list a name and phone number, but it also needs to inspire people to call the number!

Keep in mind the fact that those who take your business card will not always rememer exactly who it was that gave it to them. Depending on who the person is and the circles they typically find themselves in, they may end up with several business cards in their pocket each day. A business card must state who you are and how to reach you, of course; but also, it must state – in a very clear manner – what it is you do! It is especially important to make sure the card clearly states what it is you do if the name of your business does not make it clear!

Another thing you should add to your card is your logo, but you should be aware of its placement; do not allow it to take over the card! The logo should be noticeable, but it should not be the focal point; after all, the logo is an important element, but it is still only one element.

It is worth spending a little bit of extra money to make sure your card looks professional, as a professional-looking card will inspire confidence. If someone is looking for a plumber, for instance, and they have nothing to go off of but a few business cards, they will choose the highest-quality, most professional-looking card.

Your business card can do a lot to help your business, or it can do very little; in fact, it can even be a detriment! Spend a bit of extra time to make your card effective, and spend a bit of extra money to make your card look great!