There are a number of ways in which people use YouTube, ranging from using it for fun, or to try to get famous, or even for their business. Regardless of the way you yourself are using YouTube, it is not a very helpful tool if you are posting videos that do not get any hits. It is important that you figure out how to get hits on your videos – especially if you are using YouTube to promote your business!

Of course, a YouTube video must be something that people will want to share with others, if you want it to get hits. This is the magic of YouTube – the fact that you can post one video, and that people can spread the video around until it has been seen all over! Making videos that are actually relevant is one of the keys to making videos that people will spread around. This does not necessitate you being inauthentic or in some way “hip”; all it really means is that you need to make sure your video covers something people will actually care about. If you run a business, this “something people care about” can be as simple as a promotion or a message to your customers.

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Of course, it never hurts for a video to be funny, either, as funny videos tend to get spread around much more quickly. You should also keep your video short – and this can be one of the most difficult aspects of all, but it is also one of the most important. You can leave your viewers wanting more when you make a short video, while also giving them something that is easy to watch. Viewers are much more likely to want to watch a video again and again if you leave them wanting more, which is why this is another one of the big keys.

The popularity of YouTube has turned out to be a huge benefit to those companies who have figured out how to employ it in an effective manner. And you will be well on your way to employing YouTube in an effective manner yourself, once you begin to follow these tips.