A drastic movement of change is taking place in the world of marketing. Gone are the days where the most effective form of marketing is through interruptions in entertainment. Magazine ads, commercials, and direct mailings are still being used but are no longer the most cost effective ways to advertise. Instead consumers have developed defenses for these types of ads. They are able to effectively avoid advertisements once they know that they are being sold.

Marketing now involves a process that is lengthier but also more efficient. You must first get someone’s permission to advertise to them. This can be accomplished in a few various methods. A few examples are to offer a free item in return for a survey or to offer a large discount on an item they want to buy. By dealing with you in any of these ways the customer will in return spend valuable time with you. Accomplishing a long lasting relationship with them is something you can then do.


The permission to use a customer’s valuable time is extremely valuable to a business. Using the internet is the best way to offer these perks. If you wanted to physically offer a discount or coupon, there would be many costs involved. There would be a need for physical coupon copies, stamps and envelopes. The internet allows you to eliminate many of these costly supplies so you can offer them your product easily.

When you market in this way people will statistically pay attention to what you are trying to sell them. They will also pay attention for a longer period of time. This marketing is no different than any other kind in terms of its transparency. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. Even if you are marketing something that they do not want to buy from you they are getting something of value to them in return for their attentions.