If you have a small business, it can be difficult to compete with the “big boys”; after all, they can usually offer a greater selection than you can, or they can offer a better price, more locations, more manpower, and they usually have more money to spend on advertising. But the one thing a small business can offer that the “big boys” cannot match, no matter how hard they try, is quality, truly personal customer service. None of the big companies can ensure that every one of their employees is treating customers the way they wish for them to treat customers. But if you run a smaller operation, you can provide your customers with a personal touch that can turn them into repeat customers.

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For any business, roughly 80% of their business comes from 20% of their customers; this, of course, means that your repeat customers are your most valuable asset. Many small businesses fail because they think that the most important asset is the product, or the storefront, or the advertising, but this is all wrong. After all, you do not need a ton of “ad money” in order to turn your customers into advertisements themselves.

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Word of mouth advertising is the best form of advertising there is, and not only that, but it costs you no money at all! What you have to remember as a small business owner is that every one of your customers has a voice, and each of them can use this voice to help you or hurt you. Customers are likley to come back to you over and over again – and to tell their friends about you – if you treat them with an inordinate amount of respect, attention, and care. But if you treat your customers as though they are nothing to you but a way to make money, they will find a new place to shop, and they will tell their friends to stay away from you.

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All you have to do is treat customers well, giving them your full attention and respect; this is the easiest way to provide great customer service, and as a small business owner, this is your biggest advantage over the big businesses – the one area in which they cannot compete with you!