Viral Marketing sounds like a creepy thing and it has sure been a common term used amongst internet marketers for the past few years or more. So what exactly is Viral Marketing? And what does a virus have to do with marketing anyway?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions of people.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital formats make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation.

Short is better.

Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Clever viral marketing plans take advantage of common human motivations. The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages.

viral marketingMost people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner.

Viral marketing is just one of the strategies that we teach in our team. It is very effective and fun to see such massive growth happen from one simple message that gets shared and then shared again. The sheer speed at which viral marketing works is just mind boggling.

If you are struggling to get a business profitable online, viral marketing may be a great way for you to kick your business into high gear and get you into the massive profits that you know are available online. Get all in with our team and we will teach you how to explode your business with viral marketing.